We redesign existing websites so they look current, work properly on mobile, load fast and turn more visitors into enquiries, without throwing away the search rankings you've already earned.
- London-headquartered since 2019
- WordPress, Shopify, Magento, Drupal and custom builds
- SEO migration included as standard
Website redesign and development, handled by one team
A website redesign is more than a new look. Our website redesign services cover the design, the build and the technical work behind it: user experience, mobile layouts, page speed, content structure, CMS set-up and SEO migration.
We start by finding out what your current site does well and what's holding it back, using your analytics and Search Console data. Then we redesign around those findings, keep what's working, and launch with a plan to protect your rankings and traffic.
Whether you need a refresh on your current platform or a full redesign onto a new one, you work with the same team from first review to post-launch monitoring.
Why businesses redesign their websites
Most redesigns start with one of these problems. Each one has a clear fix.
The design looks outdated
Visitors judge credibility in seconds. A dated site can make a strong business look behind the times. We bring the design in line with your brand and what your customers expect today.
Visitors can't find what they need
Confusing navigation and cluttered pages push people away. We simplify the structure so the key information and actions are easy to reach.
It doesn't work well on mobile
Much of your traffic is likely on phones. We design mobile layouts properly rather than just shrinking the desktop version.
Pages load slowly
Heavy themes, oversized images and too many plugins slow sites down. We rebuild with performance in mind and target good Core Web Vitals scores.
Traffic doesn't turn into enquiries
Weak calls to action, long forms and unclear messaging lose leads. We design each page around the action you want visitors to take.
Search rankings have stalled or dropped
Technical issues, thin pages and poor structure hold sites back. We fix the technical foundations as part of the redesign.
The CMS is hard to update
If every small change needs a developer, your site goes stale. We set up a CMS your team can use confidently.
The site no longer fits the business
New services, markets or systems often outgrow the original site. We restructure it around where your business is now.
What our website redesign services include
Every project is scoped to your site, but these are the areas our redesign work typically covers.
UI/UX redesign
User journeys, wireframes and visual design based on how your visitors actually use the site.
Responsive and mobile redesign
Layouts designed for phones, tablets and desktops, with touch-friendly navigation and forms.
Website development
Clean, maintainable builds on your chosen CMS or a custom stack.
SEO-friendly redesign
Page structure, headings and content designed to support the keywords that bring you business.
Core Web Vitals and performance
Optimised images, lighter code and better hosting set-up to improve loading speed, responsiveness and stability.
Content restructuring
Reviewing, merging and reorganising pages so each one has a clear purpose and nothing valuable is lost.
Technical SEO
Crawlability, indexing, redirects, canonicals, sitemaps and structured data checked and fixed.
CMS improvements
Editable templates, reusable blocks and simpler admin screens so your team can update content easily.
Third-party integrations
CRM, booking, payment, email marketing and other tools connected and tested.
Conversion-focused improvements
Clearer calls to action, shorter forms and trust signals placed where they matter.
Analytics and tracking
Google Analytics 4, Search Console, conversion events and consent-aware tracking set up from day one.
Accessibility improvements
Colour contrast, keyboard navigation, alt text and form labels improved in line with WCAG guidance.
Not sure what your website needs?
Send us your URL. We'll review design, mobile, speed and SEO, and tell you whether a redesign or a smaller set of fixes makes more sense.
SEO-safe website redesign: protecting your rankings
The biggest risk in any website redesign is losing search traffic after launch. It usually happens because URLs change without redirects, content is removed, or technical settings are missed. We plan the SEO migration before design starts, not the week before launch.
URL preservation
We keep your existing URLs wherever possible, so rankings and backlinks stay attached to the same addresses.
301 redirects where needed
Every URL that has to change is mapped one to one to its closest new page, then tested before and after launch.
Metadata migration
Title tags, meta descriptions and headings are carried over or improved, never accidentally reset.
Content preservation
Pages that rank or bring in leads are kept and improved, not cut to fit a new design.
Internal links
Internal links are updated to point directly at final URLs, avoiding redirect chains and orphaned pages.
Canonical checks
Canonical tags are reviewed so search engines index the right version of every page.
Structured data
Existing schema is carried over and extended where it helps, such as organisation, service, breadcrumb and FAQ markup.
Sitemap and robots updates
A clean XML sitemap is submitted at launch, and staging blocks are removed so the new site can be crawled.
Search Console monitoring
We watch indexing, crawl errors and rankings closely after launch and fix issues as soon as they appear.
Some ranking movement in the first few weeks after a redesign is normal while search engines re-crawl the site. A careful migration keeps that short and helps the new site build on its previous performance.
Platforms and CMS we work with
We can redesign your site on the platform you already use, or move it to one that suits you better.
- WordPress
- Shopify
- Magento (Adobe Commerce)
- Drupal
- Headless CMS
- Laravel
- React and Next.js
- Custom-built sites
Not sure whether to stay on your current platform? Our comparison of WordPress vs bespoke web development explains the trade-offs. For online shops, see our eCommerce development services.
Our website redesign process
A clear, staged process with your approval at each key point.
Discovery
We learn your goals, audiences, services and what success looks like for the new site.
Audit
We review analytics, Search Console, speed, UX, content and technical SEO to see what to keep and what to fix.
UX and UI design
Sitemap, wireframes and visual designs for key pages, refined with your feedback before build.
Content and SEO planning
Content mapping, URL decisions, redirect plan and metadata, agreed before development.
Development
We build the site on a staging server so you can review progress without affecting the live site.
Testing
Cross-browser, mobile, speed, accessibility, form, tracking and redirect testing.
Launch
A planned go-live with redirects, sitemap submission and checks on the live site straight after.
Post-launch monitoring
We monitor rankings, indexing, errors and conversions, and make refinements as data comes in.
Website redesign vs website rebuild
A redesign improves your current site, often keeping its platform, structure and much of its content. A rebuild starts fresh, usually on a new platform or architecture. Both can include a new design.
| Redesign | Rebuild | |
|---|---|---|
| Best when | The platform works, but the design, UX, speed or content needs improving | The platform is outdated, insecure, very slow or can't support what you need |
| Platform | Usually stays the same | Usually changes |
| URLs and content | Mostly kept and improved | Reviewed and migrated with a redirect plan |
| SEO risk | Lower | Higher, so the migration plan matters more |
| Timeline | Shorter | Longer |
Our audit tells you which approach fits your site. If a rebuild is the better option, see our bespoke web development services. For budgeting either option, read our website redesign cost guide for the UK.
Why choose Fulminous Software for your website redesign
London-headquartered since 2018
A UK-based company working mainly with UK businesses, with project management during UK hours and the option to meet our team.
Recognised in London
Listed as Recommended among top software companies in London for 2026 by Best Companies London, based on our verified profile and client reviews.
Design, development and SEO together
The same team handles UX, build and SEO migration, so nothing falls between suppliers.
Wide platform experience
We work across WordPress, Shopify, Magento, Drupal, headless CMS and custom builds, so we recommend what suits you, not what suits us.
Beyond the website
We also build web applications, mobile apps and custom software, which helps when your site needs to integrate with other systems.
Support after launch
We stay involved after go-live with monitoring, fixes and ongoing improvements.
Read what clients say on our client reviews page.
Websites we've designed and built
A selection of websites from our portfolio across healthcare, technology, property, media and the charity sector.
BCI Computers
A fast, cost-effective website for an IT services company.
View case study
Facevue
A hospital website presenting services and facilities, with online appointment booking.
View case study
Luxury Homes
A real estate website for buying, selling and renting property.
View case study
Zcodeo LLP
A growth-focused website for a software company.
View case study
NewsVista360
A news portal website built for publishing and reading the latest stories.
View case study
CharityConnect
A website for a non-profit organisation and its supporters.
View case studyWebsite redesign FAQs
What does a website redesign service include?
A website redesign service usually includes a site audit, UX and UI design, responsive development, content restructuring, technical SEO, performance improvements, CMS set-up, integrations, analytics and tracking, testing, launch and post-launch monitoring. The exact scope depends on your site and goals.
Can you redesign my website without losing SEO rankings?
Yes. We plan the SEO migration before design starts by keeping existing URLs where possible, mapping 301 redirects for any that change, carrying over metadata and important content, and monitoring Search Console after launch. Some short-term movement is normal, but a careful migration protects your rankings and traffic.
Will my existing content and pages be kept?
Pages that rank, attract links or bring in enquiries are kept and usually improved. Outdated or duplicate pages may be merged or removed, with redirects to the most relevant new page. You approve the content plan before development begins.
Can you redesign my site on its current platform?
In most cases, yes. We redesign sites on WordPress, Shopify, Magento, Drupal, headless CMS and custom platforms. If your current platform is holding you back, we'll explain the options and the trade-offs of moving.
How long does a website redesign take?
A redesign of a small business website often takes a few weeks, while larger sites, eCommerce stores or projects with platform changes and complex integrations take longer. We give you a timeline after the audit, once the scope is clear.
Will my website go offline during the redesign?
No. We build and test the new site on a separate staging environment while your current site stays live. The switch happens at a planned launch time, followed by immediate checks on the live site.
How much does a website redesign cost?
The cost depends on the number of pages, design complexity, platform, integrations and whether content and SEO migration are included. We provide a clear, fixed quote after reviewing your site. For typical UK price ranges, see our website redesign cost guide.
Let's talk about your website redesign
Tell us about your current site and what you'd like it to achieve. We'll review it and come back with practical recommendations, a proposed approach and a clear quote.
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